Principles of Marketing – Introduction Part 1



Principles of Marketing introduction first part. This video explains the basics of principles of marketing using flow chart. It also tells you the historic progression of marketing.

Topics Covered in this lecture are:
1. Why marketing management is important in business?
2. What is the definition of strategic marketing?
3. What is the concept of marketing?
4. What is a marketing information management?
5. Marketing management Basics
6. What is marketing management concept
7. Marketing management project
8. Marketing management functions
9. Importance of marketing management
10. Scope of marketing management

Principles of Marketing

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